Publishers - News
2008-10-02 / Click price decrease
Textads became contextual advertising system in June. Ads are demonstrated depending not only on the chosen website category, but also on the information which is in the website. More info here.
We have the first results of our system renovation already and we want to share them with You!
Advertising costs less
Price of the unique average visitor redirection to Your website is almost 30% cheaper. Before the renewal of Textads system an average price of it was 0,41 Litas and it decreased to 0,29 Litas on the average in September.
So, if You could get about 244 users for the 100 Litas budget, You can get ~345 of them after system renovation.
You can see the changes of an average visitor redirection price in the chart below. In September it has changed becouse of the interest in a new system. We hope that constant improvement will help to keep optimal recirection price which would be acceptable to all our customers.

Advertising is more effective
Keywords, rotation of the ads and more accurate demonstration of them increased efficiency of advertising. Previously, an average CTR (views and clicks proportion) was0,015 %. Now it is bigger more than twice - 0,033 %.
Advertisers get more users for the same amount of money as they had before!
Minimum payment amount is changed
From the 1st of October minimum payment amount for the advertising is changed. It is 250 Litas + VAT now.