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Contextual advertising

What is contextual advertising?

Contextual advertising it's the way of advertising diversion when advertisement is displayed depending on the context of the website or on the search word of the web user.

Textads was a system of textual advertising till now. It means that advertisements were displayed according to the category of the websites. Soon Textads will become a system of contextual advertising, in which advertisements will be displayed not only according to the category of the website, but also to the information wihich is in the website.

How does contextual advetising work?

What changes will be made for advertisers?

The changes inside advertising system will be very important for advertisers - a new key words field will appear to every single advertisement.

You will need to put down key words for every created advertisement. Key words - the most important words those describe Your good or service. For example, if You are advertising auto market, key words could be: autos, transport, market, autotransport, lorries, trucks, motorcycles.

What changes will be made for publishers?

Part of publishers will be changed. Publishers will be able to select colors, sizes and forms of the advertisement blocks.

Modification opportunities of the advertisement blocks are very wide. There are some advertisement samples below:

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