FAQ

In frequently asked questions You can find useful information which will help You not even to become acquainted with the system but also control Your advertising campaigns effectively.

1. How much Textads advertising costs?

2. What is the minimum amount of an order?

3. How do I start a new advertising campaign?

4. How does the ad in the Textads system looks like?

5. What is not allowed to put in textual ad?

6.  What advertising campaign statistics I can view?

7. What does the ad display placement depend on?

8. How can I  fill up my account in Textads system?

9. Is it possible to set duration of the advertising campaign?

10. Is is possible to make changes during advertising campaign?

11. Can I choose the placement of my ads?

12. Why is my ad not displayed?

13. Where can I get the invoices for Textads advertising?

14. Is it possible to choose advertisement's colors and sizes?

---

1. How much Textads advertising costs?

In the Textads system advertisers pay only when a visitor clicks on the ad. The minimum cost depends on the selected category. The final cost depends on the category popularity and is determined in the auction.

If Your ad's clickthrough rate (CTR) is high, You will be able to set a lower cost per click than your competitors.

 

2. What is the amount minimum price of an order?

The minimum amount of an order - 250 litas + VAT. It is not a registration fee, You can spend that amount for Your advertising.

 

3. How do I start a new advertising campaign?

• If You are already signed into the system and wish to start a new advertising campaign hit „Naujas skelbimas“.
  
• Select the website category* You want to advertise on and fill in the fields of the new ad text considering the text lenght requirements.
  

• Write down key words those describe Your advertisement the best. The place of ad's demonstration depends on quantity and quality of key words. Advertising system automatically selects where to show the ad in response to selected key words. More about contextual advertising read here.

• Set the maximum daily budget - thus You can set the lenght of Your advertising campaign. If You exceed the daily budget the display of Your ad will be stopped and restored the next day automatically **.
• Average advertising cost – it is an average cost which is paid by Your competitors in the same category. It is only orientational cost per click. The price of every single click is calculated in virtual auction.
• Put the maximum cost per click (MaxCPC) which You agree to pay for advertising. It is the cost*** which You will pay for every single visitor got into Your website through advertisement.
• Press  „SAVE“.

* if You want to advertise in more than one category - create several different advertisements by selecting website categories.
** small mistakes of daily budget are possible.

*** advertising system automatically reduces the cost which depends on the efficiency of an ad. Frequently, real average cost of advertising is smaller than set MaxCPC.

The system administrator has to confirm Your ad. Regular clients are given thrustworthy customer status and thus don't need the administrator's confirmation. If Your ad is not confirmed more than 4 working days - contact system's administrator.

If  the system administrator has already confirmed Your payment (or granted You a credit) Your ad will be displayed within 10 minutes.

 

4. How does the ad in the Textads system look like?

All textual ads in the system are standardised. Ad's colour depends on the selection of the website where it is placed. A complete textual ad consists of the following elements:

• Category - Textads advertising web websites - partners group;
• Ad title - the first highlighted line of the text (up to 70 simbols);
• Link heading - it is a title seen by You only and displayed inside the system (up to 25 symbols with spaces);
• Ad text - all ad text excluding the title (up to 70 simbols with spaces);
• Website address - the website address displayed in the ad. Input format www.nuoroda.lt. (up to 35 symbols);
• Route address (URL) - the real address where the ad leads, it may not coincide with the website address (up to 255 symbols). Input format www.nuoroda.lt/puslapis.xxx

View the Textads ad samples reklamos pavyzdžiai.

 

5. What is not allowed to put in the textual ad?

You can create a textual ad by yourself and change it whenever You want. The customer is responsible for the legality of the ad. General demands must be heeded. It is forbidden:

• to display ads of  sexual or violent nature;

• to announce obscene or offensive slogans;

• to mention competitor  names in lhe ad;

• to write the whole word in capital letters;

• to include telephone number;

• to use dots;

• to include e - mail address;

• to use  punctuation marks were unnecessary;

• to write ads in any other language than Lithuanian;

Important! To secure the highest quality of provided services, the system administrator has a right to correct ad's text  without changing it's meaning without a separate warning. If the system administrator fails to fix the ad he has a right to stop the ad display. In this case the amount of money paid or not yet spend ir refunded to the Customer.

 

6. What advertising campaign statistics I can view?

Right after connecting to the system You can view the general statistics of Your advertising campaign:

• Placement  - position in which Your ad is in the moment in comparision with other ads in the same website category . "Position" shows quantity of Your ad demonstration. For example, if "position" is 1, demonstration of Your ad is ultimate. And if the "position" is 23, it means that other 22 ads are demosntrated more freaquently than Yours.
  

• CPC – cost per click you pay every time a visitor clicks on your ad.
  

• Views –  Your textual ad's number of views.

• Clicks – Your textual ad's number of clicks.

• CTR – indicator that shows the clickthrough rate (percentage) of Your ads. The effectiveness nidicator that allows You to compare various ads and and single advertising campaigns.
  

• Amount– here You see can see how much You have spent on your advertising campaign up to the present moment.
  

• Edit - after pressing it You can edit Your ad and cost per click in the auction.
  

• Delete– after pressing it You can delete the whole advertising campaign.

In the section „Detali RK statistika“ You can select the statistics period and view the summary statistics of all Your advertising campaigns.

The statistics are updated every 10 min.

7. What does the ad display placement depend on?

The dispaly of  Your ad in the Textads advertising system depends on several factors.  The most important factor is Your cost per click and the clickthrough rate (CTR) of Your ad. The highest position is given to the ads CTR that is higher at the same cost per click. If Your ad has a high CTR, You can pay less than Your competitors and stay in higher position.

When starting a new advertising campaign, within one hour it will remain in the placement that You have chosen by setting a cost per click in the auction.  Later everything will depend on the efficiency of Your ad and selected cost per click.

8. How can I fill up my account in Textads system?

In the section „Mokėjimų informacija“  You can see this information, i.e. what amounts were filled up to Your account.

• Commision to the account – the amount of Your received payments or granted credits, confirmed by the system administrator.
  

• Website's transfer - another Textads participant's (websites) credit transfer to Your account. If You have your own website You can also display Textads ads there and transfer earned credits to Your (as the customer's) account.

After pressing „Naujas mokėjimas“  You can print your bill for cash in advance. After  you transfer the money inform system's administrator about it by e - mail (info@textads.lt). As soon as the administrator confirms receipt  of Your payment, your ad is displayed.

9. Is it possible to set duration of advertising campaign?

You can set the maximum daily budget. Thus You can equally apportion Your advertising campaign in the desired period of time.

10. Is it possible to make changes during advertising campaign?

During advertising campaign You can change your ad's text and cost per click of  your ad or fill up your account at any time. If You weren't confirmed as trustworthy customer, some of the changes should be approved by system administrator.

11. Can I choose the placement of my ads?

You can select the website category in which Your ad will be displayed. However there is no possibility to choose single websites.

We clasify websites in categories very carefully. This clasification is based on audience researches and website context.

12. Why is my ad not displayed?

It can be several reasons:

• Administrator has not confirmed receipt of Your payment yet. If You don't receive the confirmation within 4 working hours, send us an inquiry (info@textads.lt);

• Your maximal daily budget has been exceeded. Increase Your budget;

• You have made changes in the ad and the administrator has to confirm them. If You don't receive a confirmation within 4 working hours, sent us an inquiry (info@textads.lt);

• The whole advertising campaign budget is used. Print a new bill for the cash in advance and settle it;

• Your clickthrough rate (CTR)  an/or cost per click is too low.  In this case You can see what position your ad is in and decide how to act. You can enlarge cost per click and change the ad text or you can wait untill there are no more expencier ads left. You can try to select another section in which the cost per click is lower.
  

13. Where can I get the bills for Textads advertising?

Invoices are generated on the first working day of every month for the passed month. Invoices are written for the money used last month, not for the transfered amount of money. You can  You sign in to the Textads system, and make such actions:

press button "Mokėjimų informacija"  and link "Sąskaitos", choose the period and You will see all the bills which belong to you.

14. Is it possible to choose advertisement's colors and sizes?

Colors and sizes of advertising blocks are chosen by our partners - website's owners. All advertisements are created with some limitations those assure that the advertisement will fit in advertising blocks created by partners.

15. What is keywords and how to set them into the system correctly?(important)

It is important to set keywords next to every advertisement becouse:

• Keywords help the system to select ads which are the most appropriate to the website context;
• Keywords secure that advertisement is related to the website context;
• Keywords increase efficiency of You advertising.

16. How to select keywords that Your advertising would be effective?

• Keywords should describe Your product or good exactly;
• General words or words which occur more frequently could help to increase visibility of Your ad;
• There should not be a lot of keywords. It is enough 20-30 keywords for the system to work effectively;
• The most important keywords are nouns and brand names;
• Set only words, do not use phrases;
• Keywords should be in lithuanian language.

Coudn't find an answer? Write info@textads.lt

Need urgent help? Call 8 5 273 00 65